In 1959, Amway brought L.O.C.™ (Liquid Organic Cleaner) Multi-Purpose Cleaner to the market. L.O.C. consisted of biodegradable cleaning substances even then. Its very name – Liquid Organic Cleaner – manifests concern for the environment.
In 1989 the Company received the United Nations Environment Programme Achievement Award. Amway world headquarters in Ada, Michigan, are certified by the Wildlife Habitat Council. By 2014 Amway aims at becoming the world’s leading direct selling company that offers organic products. The Company plans to reduce greenhouse gas emissions by 25 percent, minimize waste ensuring its full recyclability up to 95 percent as well as to reduce water consumption by 10 percent and increase the use of alternative energy sources up to 15 percent.
Our concern about the environment remains strong and extends to our manufacturing processes, recycling efforts and organic farming techniques. Amway continues to innovate using renewable energy sources, decreasing the amount of waste, producing CFC-free aerosols, reducing the use of VOCs and using natural ingredients for producing our products.